My grandfather used to say to me, “Boy, you don’t know your butt from a hole in the ground.” I never really understood the meaning of the saying, but after this turbulent year I think I may finally have a clue. This year started out in a spiral. Sometimes our combined desires, wants, and plans can overwhelm us to the point where we are lost in all the excitement. When this happens, it is best to reel yourself in, step back, and focus on what is most important at that given time in order to make your priorities flourish. One of the most important focuses in my life has been establishing a foundation for Soul River. It has been an exciting yet, monumental task, especially as a small business trying to wade with the big corporate whales and sharks. While trying to navigate these murky waters, I recently found myself in the company of other entrepreneurs I have a deep admiration and respect for who offered guidance and advice. It was unbelievable the impact this brief meeting had on my focus and drive. Putting yourself in the council of others and having people you trust in your corner can serve as an anchor and keep you grounded. The meeting inspired me to realign myself and the company to rethink how I can better craft and deliver my lines to various consumers. As a result, I’ve grounded solid manufacturing roots in Portland, Oregon and can now proudly say Soul River is made in the USA.
The move towards USA MADE is more than just a decision to improve our products, but a decision to improve our company. We are now grounded firm designing and manufacturing in the same place, giving Soul River a true home and a solid place to grow.