carpe diem quam minimum credula postero

carpe diem quam minimum credula postero

carpediemadThe ode, carpe diem quam minimum credula postero, meaning ‘seize the day, put very little trust in tomorrow [the future]’ communicates that the future is unforeseen, that one should not leave to chance future happenings, but rather one should do all that can be done today to make the future better.

The day we set foot into the outdoors or we wade through the pulsating veins of the earth we call ‘rivers’ could be our last chance to witness the magic culminating around us. The brand of Soul River goes deep, deeper than an apparel line. It is a tapestry which connects us all to our most intimate, closest moment or our awakening toward healing of our soul. What is most important is the treasure we hold closest to us knowing and appreciating the great resource and healing powers nature has to offer and share with us. In the physical realm of importance lays our family, close friends, and sometimes even strangers.

The rivers runs deep, metaphorically speaking! Race is not an option, color is not an opinion, ignorance is not tolerated. We strive to make the green ‘our green’ and this is our color of prayer. Our nation and our brand is to celebrate. Carpe diem!

Support Soul River and purchase one of our awesome signature trucker hats ready for you to represent the outdoors and carpe diem!