· Black anodized aluminum reel seat
· Cork-mix handle
· Ceramic stripping guides and durable chrome snake guides with double coating
· Rod model inscription and dot mark on ferrules for correct fit on rod sections
· Comes ‘ready-to-go’ in a Cordura tube with integrated reel case
· Form and friction-stable brake discs in metal and carbon on model 5/8
· Reel frame and spool in corrosion-proof composite
· Large brake adjustment dial
· Simple spool change
This month At Soul River Space
Featuring Brian Chou “Artistry behind the fly”
ärt/ noun 1. the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.
Up close and personal! I had the opportunity to learn and capture Brian Chou’s art of tying on the vice. Every tier has their own approach on the vice. For Brian there is a ritualistic approach like an artist selecting the right palette of colors to paint their canvas. Brian creates with a mix of theory, science, artistic talent, and river experience from being out on the river. “Somebody said to me one day ‘fly tying is a craft not an art.'” This is a bold and interesting statement when you actually look at what art is, think about the process of a creation, and the execution of a skill set that dates back thousands of years in indigenous cultures worldwide. Relying on creativity and art in the hunt for survival to ritualistic ceremonies and forms of communications which all play a purpose in the process like an artist palette of nature. The statement that a person said was a bit bold but yet has no substance to the nature of knowing art especially when one knows the true definition of art.
There are three different fly tiers where the skill set and tools are almost always the same but different in the end product – the tier who ties for functionality, the tier who ties for classicism, and the tier who breaks the mold learning outside of the box displaying artistic expressionism and functional application.
In my observation, Brian’s approach is innovative, artistic but functional as well as scientific. In simple words, Brian’s flies are tried and true! Brian has many years under his belt from fishing throughout the Northwest to saltwater fly fishing along the Pacific. In his experience, Brian has been able to succeed at fly line design and fly rod design for various respected companies and holds a certification as an Federation of Fly Fishers casting instructor. In his pastime, he serves as a Soul River ambassador helping propel the sport to newer audiences, connecting youth to the outdoors, and working with veterans. Most importantly he is a father and husband.
As one of my graduate school professor’s once said to me, “Know the rules first, then you can break them.” Brian knows the rules and he breaks them.
Come to the Soul River retail space and purchase Brian Chou’s flies. His latest flies featured feed the appetite of a Portland Trail Blazer fan, whether it’s to go fishing or just wanting to have another affiliation to the Blazers. The bonus is it catches fish! And the fly name is the ” The Rip City”
Brian Chou on the vice in his studio tying ” The Rip City”!
Interesting to watch some of the little techniques Brian has under his sleeve working with materials.
Adding the glue! Final touches!
A few of Brian fly creations! A sneak peak in his fly box!
Soul River is proud to be part and help promote, support the film “Wild Reverence” By Shane Anderson. Come on out and see this film. Bring the family! We have posters for free to give away at Soul River located @ 1936 N. Kilpatrick Suite B. Portland, Oregon 97217 Come pick one up! Showing 9/28 Doors open @ 6pm
From the words of the Director Shane Anderson
Wild Reverence is a documentary film chronicling the plight of the iconic wild steelhead along the west coast of Amercia. In November of 2012, I made a pilgrimage back to the Olympic Peninsula in Washington state to the rivers I once fished as a boy. This was a once in a lifetime fishing trip and I soon discovered wild steelhead and salmon were disappearing from the rivers and appearing as federally listed under the Endangered Species Act. How could the icons of the Northwest slip toward the abyss of extinction?
This discovery left me asking many questions so I decided to take off the rest of the year, cash out my life savings and embark on an adventure up and down the west coast to document and learn about the current plight of wild steelhead and why this fish is so revered. We are constantly mis-informed on information about the reality and the status of our fish until its too late. The effects of shifting baselines is more evident then ever. I wanted to find the truth, look at history and hard scientific fact as well as talk with people who have dedicated their lives to studying and advocating for wild steelhead and salmon.
My journey took me from Malibu, CA back north to the Olympic Peninsula in Washington state. I snorkeled some rivers and creeks and fished in others. Everywhere I traveled I met kindred spirits that the steelhead has influenced. Hopefully through my journey you can see the scope of our rivers across the west coast, hear the stories and see with your own eyes where things are working, where they are broken, how WE can turn the decline around, fill our rivers back up with wild fish and save some of the magic for future generations.
I hope to give the wild steelhead the spotlight it deserves and through “Wild Reverence” begin a movement to enact some real change before its too late.
Thanks for your support!!
The US Fish and Wild Life Service’s Urban Wildlife Refuge Program, a national program aimed at increasing a diverse engaged conservation constituency, is highlighting work of programs that connect youth with nature and encourage conservation. The event will be held on Capitol Hill Tuesday, September 16, 2014. Soul River Owner/Creative Director Chad Brown has been given the opportunity to speak at the event, in front of the organization and members of congress, to share the story of Soul River and our outreach work connecting youth and veterans with the outdoors using fly fishing and conservation as a conduit to spark interest and cultivate a passion creating the awareness to our youth and bring up to ambassadors into the outdoors.
Chad will be covering Soul River’s mission, our partnerships with the US Fish & Wildlife Service and Tualatin River National Wildlife Refuge, and the importance of connecting with nature respectfully while giving back. Chad and Soul River would like to thank US Fish & Wildlife Service for their ongoing support with our programs and events like the recent Celebration of Wild Steelhead and for the opportunity to share our work and inspire others on a national stage.
AMAZING! TIGHT LINES!
The Celebration of Wild Steelhead was an amazing success this past Sunday. Mainly because of all the generous help we received from the local community to make it happen; local businesses, US Fish and Wildlife, and all the dedicated anglers who came out to share their skills. Everyone’s hard work ensured a high level engagement by both youth organizations that planned to attend and curious neighbors who passed through and ended up picking up a flyrod kit, hat and shirt and some info for our future clinics. We are confident that every kid who participated walked away with new skills, and understanding of fly fishing and the wild steelhead, and in most cases hooked enough to continue their exploration of the sport or just becoming an ambassador of the outdoors. The difference of understanding the youth had before and after the event was remarkable; some had no idea what fly fishing was, some had never heard of it, and some had come up with their own creative idea of what it meant to fly fish. Walking away from the event, everyone should feel proud of their involvement and the accomplishments we had that day introducing more youth in the community to the outdoors.
We want to thank all our volunteers, soul river ambassadors and our partners US Fish & Wildlife, Tualatin River Refuge, The Intertwine, Native Fish Society, LOOP, SpeyHeads, ZAP Team Oregon Zoo, Fly Fishing Collaborative, Jim Teeny & Donny Teeny, OPST, Scientific Anglers, Rising Buffalo Tribe, Oregon Department Fish Wildlife, Donny Adir, Stone fly Society and all the participating youth organizations; Momentum Alliance, PPS Title VII Indian Education, City of Vancouver Parks and Recreation, and Boy Scouts of America. Everyone who came out and did their part behind the scenes made all this possible! Moving onward and upward, we will be holding five clinics, once a month, open to all youth who came out to learn this past weekend to continue their education as an angler and outdoor ambassador. They will be held at various locations throughout Portland. Stay tuned for more specifics. We could talk for days about what a success the event was and how our hard work paid off but instead we’ll let the pictures do the talking…
Thank you to Ben Paull from OPST awesome photography from the event below!
Since the opening of Soul River’s retail space, there have been growing pains to the changes, celebrations, and struggles. This crazy formula in entrepreneurial life forces one to grow up quicker in order to make better sense of what the hell you’re doing! Through the consistent and gracious support, we are making changes everyday to be a better small business and pillar in our community. In turn, we have streamlined, clarified, and sharpened our mission:
We are born from the sport of fly-fishing. We cast our line into a confluence of our soul where we inspire others, develop a community and form meaningful partnerships. We connect youth and veterans to a conscious outdoor lifestyle centered around conservation, art, design, and humanity through quality products and services to all communities. We are Soul River Runs Deep.
Soul River shares the experience and lifestyle from the water and gracefully transfers it into urban lifestyle. From an angling support, we are thankful to connect with a high-quality, relational brand like LOOP, providing opportunities to connect the gaps from the industry we passionately partner in to the daily lifestyle we share with our communities. LOOP designs, develops, and manages every manufacturing process of their gear themselves. All LOOP products are built to last and function even in nature’s toughest conditions season after season. Experience, enthusiasm, and an unbreakable will has led the LOOP brand to be the best in industry products. Though the brand started out as merely a dream, for over twenty years they have managed to become the leader in the fly fishing industry. Today that dream is evolved into an internationally known company focused on delivering dreams through their products. Soul River is thankful to be a part of LOOP in furthering their dream. Soul River, locally-owned in Portland, Oregon, is humbled and proud to house the LOOP gear in the retail space We are excited to have them on-board with the movement to give back to the community, specifically focused on inner city youth and veterans. Just as Soul River does, LOOP gives back ten percent of sales that happen in the Soul River retail space to New Currents, Outdoors (NCO), which provides opportunities for inner city youth and veterans to reconnect with Mother Nature through fly fishing. We are proud to align ourselves with LOOP and honored to walk this path with them, upholding their vision and focus in the industry and beyond. If you’re in Portland, or simply driving through, stop by and see the LOOP line up! We challenge you to try out one of these rods – cast it and you will see, it will not be your last cast (or touch) of LOOP gear. LOOP is all about quality and giving back and we enthusiastically welcome LOOP to the Soul River experience. Listen to the words of LOOP founder Christer Sjöberg The new LOOP Cross S1 fly rod series is the single most important revolution to occur in fly fishing since LOOP introduced the large arbor reel over 20 years ago. It’s that big. Tight Lines, Chad B.
Brad Cunningham , Yakima Washington
All of my patterns are proven on Oregon, Washington and Idaho. Some of the closer to home rivers includes Deschutes, Klickitat, Grande Rhonde, Cowlitz just to name a few. Brad patterns are more in the way of summer and fall patterns for steelhead. Brad been tying and fly fishing on and off for 30 years. Brad takes a different mindset when tying and thinking outside the box. You can walk into any flyshop and buy a cookie cutter pattern but like anything He thinks if your not evolving with your patterns and materials you could be missing the next big thing (fly). Brad also ties spey style and stinger style flies but he loves tying the classic style and have noticed in the past two years that fishermen are leaning back toward classic styles and some big names in the industry have mention how they are seeing it as well.
The fly box above are custom tied flies Brad put together himself for the Celebration Wild steelhead. Even though it is steelhead focus but he thought would be more fitting to folks to give custom tied trout flies for the special person who is getting into the sport! Whoever gets this box of flies is priceless! And will be very lucky to have a set of custom tied flies which you cant buy at a shop!
I hope these flies get into the right hands and right mindset to embark on an awesome fishing experience!
Gladstone’s Latus Motors in Portland, Oregon is the premier Harley-Davidson dealership in the greater Portland area. They are a solid shop that treats their customers like family, happily providing the best all-around service, parts, and apparel. As of May 12, 2014, Soul River is honored to be a part of this great retailer’s offerings.
Soul River was spawned from the love of the outdoors and embracing the unconventional so crossing into this new retail space catering to motorcycle enthusiasts is an unexpected yet perfect fit. Joining a top notch retailer like Latus Motors will allow Soul River to expand our reach to more folks in our target market who may have not heard of us before including outdoorsmen, hunters, anglers, backpackers, nature lovers and veterans who just happen to be motorcycle enthusiasts as well. By branching out Soul River is reinforcing our statement that it doesn’t matter what you do in the outdoors as long as you embrace it, whether it be on the road or the river.
Thank you Latus Motors for the opportunity and we are looking forward to a successful partnership expanding our reach and your offerings to your loyal customer base.
Chad will be on location at Latus Motors May 24th spreading the word about Soul River to the Harley crowd. Come by and join us if you are in the area!
With more than 25 years in the rod-building industry, C.F. “Kerry” Burkheimer, has opened his doors to SR/NCO to share a glimpse
of the spey and fly rod building business. This will be a phenomenal opportunity to hear and see first-hand from an angler,
rod builder, and entrepreneur who has set a vision and pursued a life journey in producing some of the most respected
fly rods in angling history.
June 14, 2014
Innercity Youth / Young Adults/ Veterans
[limited space available – RSVP to firstname.lastname@example.org by June 9th]
• C.F. Burkheimer Shop Tour
• Behind the scenes rod making 101
• The science of rod building “The art and pursuit of quality-grade fly and spey rods”
• Conservation and the responsibility of a fly fisherman for young minds
• Being an entrepreneur an small business owner