This month At Soul River Space
Featuring Brian Chou “Artistry behind the fly”
ärt/ noun 1. the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.
Up close and personal! I had the opportunity to learn and capture Brian Chou’s art of tying on the vice. Every tier has their own approach on the vice. For Brian there is a ritualistic approach like an artist selecting the right palette of colors to paint their canvas. Brian creates with a mix of theory, science, artistic talent, and river experience from being out on the river. “Somebody said to me one day ‘fly tying is a craft not an art.'” This is a bold and interesting statement when you actually look at what art is, think about the process of a creation, and the execution of a skill set that dates back thousands of years in indigenous cultures worldwide. Relying on creativity and art in the hunt for survival to ritualistic ceremonies and forms of communications which all play a purpose in the process like an artist palette of nature. The statement that a person said was a bit bold but yet has no substance to the nature of knowing art especially when one knows the true definition of art.
There are three different fly tiers where the skill set and tools are almost always the same but different in the end product – the tier who ties for functionality, the tier who ties for classicism, and the tier who breaks the mold learning outside of the box displaying artistic expressionism and functional application.
In my observation, Brian’s approach is innovative, artistic but functional as well as scientific. In simple words, Brian’s flies are tried and true! Brian has many years under his belt from fishing throughout the Northwest to saltwater fly fishing along the Pacific. In his experience, Brian has been able to succeed at fly line design and fly rod design for various respected companies and holds a certification as an Federation of Fly Fishers casting instructor. In his pastime, he serves as a Soul River ambassador helping propel the sport to newer audiences, connecting youth to the outdoors, and working with veterans. Most importantly he is a father and husband.
As one of my graduate school professor’s once said to me, “Know the rules first, then you can break them.” Brian knows the rules and he breaks them.
Come to the Soul River retail space and purchase Brian Chou’s flies. His latest flies featured feed the appetite of a Portland Trail Blazer fan, whether it’s to go fishing or just wanting to have another affiliation to the Blazers. The bonus is it catches fish! And the fly name is the ” The Rip City”
Brian Chou on the vice in his studio tying ” The Rip City”!
Interesting to watch some of the little techniques Brian has under his sleeve working with materials.
Adding the glue! Final touches!
A few of Brian fly creations! A sneak peak in his fly box!
The US Fish and Wild Life Service’s Urban Wildlife Refuge Program, a national program aimed at increasing a diverse engaged conservation constituency, is highlighting work of programs that connect youth with nature and encourage conservation. The event will be held on Capitol Hill Tuesday, September 16, 2014. Soul River Owner/Creative Director Chad Brown has been given the opportunity to speak at the event, in front of the organization and members of congress, to share the story of Soul River and our outreach work connecting youth and veterans with the outdoors using fly fishing and conservation as a conduit to spark interest and cultivate a passion creating the awareness to our youth and bring up to ambassadors into the outdoors.
Chad will be covering Soul River’s mission, our partnerships with the US Fish & Wildlife Service and Tualatin River National Wildlife Refuge, and the importance of connecting with nature respectfully while giving back. Chad and Soul River would like to thank US Fish & Wildlife Service for their ongoing support with our programs and events like the recent Celebration of Wild Steelhead and for the opportunity to share our work and inspire others on a national stage.
AMAZING! TIGHT LINES!
Here is another sneak preview of Brian Chou’s flies coming soon to the Soul River retail space!
In addition to his flies, we are gearing up for a profile feature about this good friend of Soul River’s, angler, and soul river ambassador, showcasing his work on the vise behind the scenes, sharing his techniques, process, and philosophy behind transforming a bare hook into a masterful piece of functional art!
Stay tuned and review some of his work below!
“The Patriot” by Brian Chou – Honoring 9/11 Families and everyone coming together and standing together as one!
“Rip City” By Brian Chou – Representing the Portland Blazers – Inspired by the old classic steelhead pattern, The Red Winged Blackbird.
Since the opening of Soul River’s retail space, there have been growing pains to the changes, celebrations, and struggles. This crazy formula in entrepreneurial life forces one to grow up quicker in order to make better sense of what the hell you’re doing! Through the consistent and gracious support, we are making changes everyday to be a better small business and pillar in our community. In turn, we have streamlined, clarified, and sharpened our mission:
We are born from the sport of fly-fishing. We cast our line into a confluence of our soul where we inspire others, develop a community and form meaningful partnerships. We connect youth and veterans to a conscious outdoor lifestyle centered around conservation, art, design, and humanity through quality products and services to all communities. We are Soul River Runs Deep.
The most beautiful and practical folding knife.
In 1995 Baladeo, a French partner of hikers worldwide, has created a line of knives and accessories for every outdoorsman. Baladeo products are crafted with the utmost care with respect to both the craftsman and the environment. Every piece, from the traditional Laguiole shepherd’s knives to compasses and multi-tools, is built to the highest standards and backed by a lifetime warranty. Enjoy the perfect pleasure of their work! as a part of your lifestyle with high functionality in the outdoors. Deejo is ideal to the unique, purist, style and functionality for the Hiker, Angler and backpacker whom approaches the outdoors with ultra light gear and understands how extra weight can interfere and become a burden in your productivity when embarking in the outdoors on your next adventure. And lets point the Deejo is a master of concealment in size and slimness. We are proud to offer in our Soul River space, A convergence where many rivers coming together through art, design, humanity and fly fishing.
DESCRIPTION Ultra-light knife in 420 stainless steel, matte finish. Secure liner lock system. Belt clip. Solid wood handle slab comes in three different types of wood. “Naturally fragrant” Juniper Wood, “Delicately veined” Rosewood and dense ebony Granadilla (black wood) which is visually impressive for its deep black, ebony-like hues. It is also known for being almost completely damp-proof. It is the heaviest, most dense, waterproof wood out there, and perfect for this beautiful piece of craftsmanship.
37 G / 420 STAINLESS STEEL / 11 CM CLOSED / 20,5 CM OPEN /9.5 CM BLADE / 0,9 CM THICKNESS
AVAILABLE FOR PURCHASE! CLICK ON PICTURE OR NAME
pre-serve: verb \pri-ˈzərv\ to keep something in its original state or in good condition
live: verb \ˈliv\ to be alive
pro-tect: verb \prə-ˈtekt\ to fight in order to keep someone or something safe; to not allow a person or thing to hurt, damage, or destroy someone or something
truth: noun \ˈtrüth\ the quality or state of being true
It just takes a second to hear yourself breath – a mere second to refocus on where you’re at when you’re in the outdoors, in order to appreciate the natural beauty happening around you and others. Every cycle in nature has its own order of routine which has remained consistent since the beginning of time. Forever changing platforms beneath our feet transform from trails to bushwhacking to traversing through rivers, feeling the fighting currents swarm around your legs. One wrong slip and you submerge in this rushing river, suddenly taken down. You are now alive! You feel the adrenaline rush! You are living in the moment! Your spirit is now awake! But you’re actually connected by the intricate threads of your life woven suddenly into the unknown with nature’s thread, feeling out of control as you are being pledged into her realm, giving you a brief understanding of how delicate you are and how powerful she is. Lesson learned.
You can’t mistake the beauty of carelessness without consequences which tend to fall short from our on behavior in how we perceive breath and adapt to the environment. We are only a visitor, we are forced to realize the importance of our existence and how delicate the space we are standing in can be damaged, loved, produced, and nourished. It is our responsibility to pass this on and to share. Nature is not a game, but rather a life of enjoyment, a place of healing and a haven for all souls to be inspired. Inspired by the law of gestalt in order to adopt and extract the theory of humanity and nature forming all animals, insects, plants, and rivers which form together by regular and irregular patterns of design, simplicity, and order. This law implies that individuals of all walks of life, race and color, grand or petite, perceive the world and learn (or re-learn) to eliminate complexity and unfamiliarity by way of observing the reality in its most simplistic and raw form. By eliminating extraneous stimuli such as cell phones, video games, music, television, and media to a place where the mind can regain focus and clarity to create meaning allows our perception to convert into the idea of preserving – to protect, to live and to know the truth which transfers into a global perspective. For us all, focusing from our consciousness to change that which happens around us from our past to our future is comparable to a cause and effect. If nature can be in uniform, in sync, and function as a machine of beauty and life why can’t we?
River Ink – The metamorphism of Change and Cycles of life.
The ode, carpe diem quam minimum credula postero, meaning ‘seize the day, put very little trust in tomorrow [the future]’ communicates that the future is unforeseen, that one should not leave to chance future happenings, but rather one should do all that can be done today to make the future better.
The day we set foot into the outdoors or we wade through the pulsating veins of the earth we call ‘rivers’ could be our last chance to witness the magic culminating around us. The brand of Soul River goes deep, deeper than an apparel line. It is a tapestry which connects us all to our most intimate, closest moment or our awakening toward healing of our soul. What is most important is the treasure we hold closest to us knowing and appreciating the great resource and healing powers nature has to offer and share with us. In the physical realm of importance lays our family, close friends, and sometimes even strangers.
The rivers runs deep, metaphorically speaking! Race is not an option, color is not an opinion, ignorance is not tolerated. We strive to make the green ‘our green’ and this is our color of prayer. Our nation and our brand is to celebrate. Carpe diem!
Support Soul River and purchase one of our awesome signature trucker hats ready for you to represent the outdoors and carpe diem!