Brian Chou making it happen off the coast of Hawaii chasing bonefish. Loving the iconic Soul River Trucker flat brim hat.
Chou is a leader and mentor bringing unique facets of creativity, strategy, and ingenuity to the fly fishing industry. Combining creativity and tradition, he is always looking to further himself, while leading the way as a maverick of science and functionality. With years of experience as a product designer, consultant, fly tier, photographer, guide and certified casting instructor he manages to carve out time to help those willing to further their journey in fly fishing. Stay tuned for the next blog post showing Chou in the tying room cooking up some innovative, custom-tied flies that can be found at Soul River’s retail space.