Brian Chou Sneak Preview!

Here is another sneak preview of Brian Chou’s flies coming soon to the Soul River retail space!
In addition to his flies, we are gearing up for a profile feature about this good friend of Soul River’s, angler, and soul river ambassador, showcasing his work on the vise behind the scenes, sharing his techniques, process, and philosophy behind transforming a bare hook into a masterful piece of functional art!

Stay tuned and review some of his work below!

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“The Patriot” by Brian Chou – Honoring 9/11 Families and everyone coming together and standing together as one!

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“Rip City” By Brian Chou – Representing the Portland Blazers – Inspired by the old classic steelhead pattern, The Red Winged Blackbird.

Tight Lines,

Chad

 

 

Soul River

Since the opening of Soul River’s retail space, there have been growing pains to the changes, celebrations, and struggles. This crazy formula in entrepreneurial life forces one to grow up quicker in order to make better sense of what the hell you’re doing! Through the consistent and gracious support, we are making changes everyday to be a better small business and pillar in our community. In turn, we have streamlined, clarified, and sharpened our mission:

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MISSION:

We are born from the sport of fly-fishing. We cast our line into a confluence of our soul where we inspire others, develop a community and form meaningful partnerships. We connect youth and veterans to a conscious outdoor lifestyle centered around conservation, art, design, and humanity through quality products and services to all communities. We are Soul River Runs Deep.

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The mission of Soul River Runs Deep from Soul River on Vimeo.

Celebration of Wild Steelhead is almost here!

Celebration of Wild Steelhead is almost here! There have been many helping hands from all over the world (really!) that have given time and support. Thank you to everyone who has helped in so many ways – from donations to filling participant bags to those traveling to teach about conservation, casting, or tying flies. Love comes in many forms and on so many levels through the human spirit of kindness and respect. This is going to be a good, solid day at the park in community with people from all different ethnicities, races, genders, and ages. Soul River and US Fish & Wild Life goal is to reach one hundred youth and to ultimately connect with each one individually. Imagine a sport that is no longer exclusive to a single ethnicity, race, gender, or age – it simply becomes grander! We understand this is not a “save the day” but we know this is a beginning – or rather, an introduction to the process of moving forward in supporting teachable moments to connect, inspire, and mentor the youth in our community.

Let today be a great one and I want to leave you with an awesome shot of a Northwest wild steelhead caught (and released) by Brian Chou! When you hook in on a fish of this nature you just gotta sit back and smile at the opportunity nature has just granted you that moment. An incredible treasure to share with others who aren’t able to get out there. This is why we practice catch and release! Releasing this wild species allows others to come back and share in this experience. Maybe, just maybe, Mother Nature will grant this species another revelation into our world with new hands from an angler who can have their moment to look at the beauty, color, the eye, and ultimately the spirit of a wild steelhead.

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Thank you to US Fish & Wildlife, friends, agencies, local businesses, vendors, youth organizations and the gracious spirit of the wild steelhead! May the wild steelhead be forever in our rivers.

Tight lines,
Chad

 

Photographer provided by – Matt Klara

DUCKS VS BEAVERS on the fly

Michael Davidchik- Industry Consultant/Writer/SR Ambassador
Now featuring in the space of Soul River – Come out and check these flies out!

Michael Davidchik (aka Steelie Mike) brings to Soul River a holistic view of life combining conservation, tradition, and creativity, and by trade is an Emergency Room Nurse in Vancouver, Washington. When not working as a public servant, he enjoys sharing his passion for the outdoors and fly fishing with others.

As a Conscientious Angler, Michael recognizes the role of a modern day outdoorsman as more than a weekend warrior. With climate change, urban boundaries and the over harvesting of natural resources, Michael is passionate about the need to understand the role to maintain and improve the current state of our remaining resources. Through the written word and work though several environmental organizations, he shares this passion through the education of others about different conservation topics and fishing related issues.

Michael feels that sharing the outdoors with children not only provides them with enjoyment, but also teaches them its therapeutic nature and what it gives our soul. With this understanding and teaching Mother Nature’s many lessons, one day our children can carry the torch to help protect it and pass it on for generations to come.

“Wait a minute, just one more cast…………………………” Michael Davidchik 

Ducks Vs Beavers presented as custom tied flies by Michael Davidchick. Confidence is the key brothers and sisters! Fish with confidence and mother nature may just reward you! Come in and check out Michael Davidchik custom tied flies and if you are a Duck or beaver fan well here you go!

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TWAS THE NIGHT BEFORE THE “TWO HANDER DAY”

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Twas the night before the two-hander, and all through Steelhead Ranch, anglers sat on the front porch seizing the chance for commune and conversation. Jack Mitchell, owner and operator of Steelhead Ranch, Ben Dow, Brian Chou, Michael Davidchik, Brian Styskal, Simon Hsieh and, myself, Chad Brown. This was an evening of wholesome dialogue centered around the passion of humble anglers, with the occasional jest. Fly fishing itself has so many layers of deep thought and rewarding memories regarding the big fish caught all the way down to the scientific and technological approach. Ambassador anglers seep in community of conversation about the gear used, the line chosen and the fly specifically created and selected for that exact moment in time. Every line has its own story and every rod has its own limit of flexibility that is almost always pushed to its maximum.

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Deep thought ran its course and good, ol’ fun times was in the air. Friendships was mended even more on this porch like a family creating new memories that only they will understand and cherish. Egos aside, this was just a porch full of knowledge wound up in a mass full of experienced leaders of their own craft within the sport of flyfishing. As we talked through the night to the early morning hours we found ourselves fading away to sleep for the big two-hander event.
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The day proved to be successful. Held right on the banks of the Klickitat River, people drove from all over Oregon and Washington to be part of this. This was the opportunity for participants to learn more of the how-tos in spey casting. One full day of instructions given by Brian Chou, Michael Davidchik, Ben Dow, Eric Neufeld, Jeff Cottrell and Brian Styskal were available, as well as casual opportunities to ask questions and have oneon-one support along the river. Various rods, including Loop, were available for participants to test out.

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This event is a perfect event for anyone and everyone. It also provides a strong opportunity to gain and build your knowledge as an angler. What is so cool is that the folks here are like family – “river family” – and to learn on the jeweled banks of the Klickitat River is truly incredible! See you next year!

Thank you to  Catch Magazine-Tom Bie , and the Evening Hatch provided by Steelhead Ranch – Mr. Jack Mitchel and all the supporters, vendors and instructors. If you are ever heading out to the Klickitat give Jack a ring and you will surely be welcome!

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Thank you Brian Chou for the photos!

Tight Lines.

Chad B.

SR/NCO “New Current Outdoors” – C.F. “Kerry” Burkheimer

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With more than 25 years in the rod-building industry, C.F. “Kerry” Burkheimer, has opened his doors to SR/NCO to share a glimpse
of the spey and fly rod building business. This will be a phenomenal opportunity to hear and see first-hand from an angler,
rod builder, and entrepreneur who has set a vision and pursued a life journey in producing some of the most respected
fly rods in angling history.

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June 14, 2014
Innercity Youth / Young Adults/ Veterans
[limited space available – RSVP to stefanie@soulriverrunsdeep.com by June 9th]

Activities
C.F. Burkheimer Shop Tour
• Behind the scenes rod making 101
• The science of rod building “The art and pursuit of quality-grade fly and spey rods”
• Conservation and the responsibility of a fly fisherman for young minds
• Being an entrepreneur an small business owner

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The metamorphism of Change and Cycles of life.

pre-serve: verb \pri-ˈzərv\ to keep something in its original state or in good condition
live:  verb \ˈliv\ to be alive
pro-tect:  verb \prə-ˈtekt\ to fight in order to keep someone or something safe; to not allow a person or thing to hurt, damage, or destroy someone or something
truth: noun \ˈtrüth\ the quality or state of being true

It just takes a second to hear yourself breath – a mere second to refocus on where you’re at when you’re in the outdoors, in order to appreciate the natural beauty happening around you and others. Every cycle in nature has its own order of routine which has remained consistent since the beginning of time. Forever changing platforms beneath our feet transform from trails to bushwhacking to traversing through rivers, feeling the fighting currents swarm around your legs. One wrong slip and you submerge in this rushing river, suddenly taken down. You are now alive! You feel the adrenaline rush! You are living in the moment! Your spirit is now awake! But you’re actually connected by the intricate threads of your life woven suddenly into the unknown with nature’s thread, feeling out of control as you are being pledged into her realm, giving you a brief understanding of how delicate you are and how powerful she is. Lesson learned.

You can’t mistake the beauty of carelessness without consequences which tend to fall short from our on behavior in how we perceive breath and adapt to the environment. We are only a visitor, we are forced to realize the importance of our existence and how delicate the space we are standing in can be damaged, loved, produced, and nourished. It is our responsibility to pass this on and to share. Nature is not a game, but rather a life of enjoyment, a place of healing and a haven for all souls to be inspired. Inspired by the law of gestalt in order to adopt and extract the theory of humanity and nature forming all animals, insects, plants, and rivers which form together by regular and irregular patterns of design, simplicity, and order. This law implies that individuals of all walks of life, race and color, grand or petite, perceive the world and learn (or re-learn) to eliminate complexity and unfamiliarity by way of observing the reality in its most simplistic and raw form. By eliminating extraneous stimuli such as cell phones, video games, music, television, and media to a place where the mind can regain focus and clarity to create meaning allows our perception to convert into the idea of preserving – to protect, to live and to know the truth which transfers into a global perspective. For us all, focusing from our consciousness to change that which happens around us from our past to our future is comparable to a cause and effect. If nature can be in uniform, in sync, and function as a machine of beauty and life why can’t we?

River Ink – The metamorphism of Change and Cycles of life.

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Preserve. live. protect. truth Shirt available here!

 

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Conservation – Consciousness Runs Deep – Online Release

Conservation – Consciousness Runs Deep from Soul River on Vimeo.

Film Synopsis:  Soul River challenges traditional media by embracing the unconventional with their production of Conservation – Consciousness Runs Deep. Created and written by creative director Chad Brown, Conservation captures modern urban mythology with the message of consciousness and awareness of responsibility we have as urban dwellers and environmental protectors.

This short film mixes art, mythology, music, and poetry to provide a fresh perspective through the personal lens of environmental justice and the outdoors. In this film, a young man goes through his life in the city and morphs with his consciousness by the guidance of a Naiad. Conservation provides a breath of fresh air from a young, urban, and hip approach and inspires our consciousness to run deep and become ambassadors of the outdoors.