“Spoken Word” is a dynamic conceptual approach to Poetry recently adopted by Soul River to communicate the fashion forward artistic brand drawing inspiration from the outdoors to the urban streets.The term “spoken word” was first originated from the Harlem Renaissance to explain the new artistic expression coming out of the postmodern art movement. This type of performance art is word based and often mixed experimentally with other art forms such as music, theater, and dance. For many years, culture has been communicated by great writers and storytellers, sharing legends, myths, and fables around campfires. While history is no longer communicated this way, the art of storytelling is still very much alive from educational institutions to underground cafes and hidden lounges. Storytelling has also evolved from simple stories to expressive art influenced by their environment speaking to politics, crime, race, religion, culture, and in many circles, fly fishing. Throughout history, many of the world’s greatest literary artists wrote and spoke about fly fishing. Mark Twain, Jim Harrison, Pam Houston, Thomas McGuane, Ron Cordes, Gary LaFontaine, John Gierach, and many others tell their stories in the context of fly fishing.