It’s often a miracle when all good things merge together in perfect harmony. We can now officially say that this is precisely what has happened at Soul River Runs Deep. Where the perfect combination of art and design, along with expertise and passion of angling ultimately connect. Ambassador anglers serve during Mother Nature’s most revealing and vulnerable hours recognizing that it takes a lifestime to explore the rivers in our backyards. Figuring out currents, learning the species and their behavior including food sources, acknowledging climate changes and its contribution to color changes in the rivers, and simply holding the puzzle piece of passion all fall into prerequisites for anglers to become artists. Many of us are able to hone into the interpretive art based on the information we gather to ultimately design the closest imitation of river insect and life.
Fly Name: SEATTLE SEAHAWKS
Steelhead, the fish of one thousand casts and known as the unicorn of the Pacific Northwest, is one of the most beautiful pursuits we follow. These species lead us into persevering cold water temperatures in the dead of winter just to test out our nature-inspired and hand-crafted flies. Every angler has their own personal flies that are artistically crafted and inspired by the rivers they fish. The flies are functional and totally driven by Mother Nature’s inspiration, creativity and guidance in tandem with our passion of being on the water, learning and serving. Long hours, early mornings and dusky evenings spent standing in the rushing river waters all attribute to the individually creativity of the flies we create.
Within our space you will find custom-tied flies by anglers based on their experiences in the Pacific Northwest, throughout the U.S. river waters, and even internationally. These patterns are not found anywhere else other than Soul River Runs Deep…well, and within that angler’s personal fly box. Masterful, one-of-a-kind pieces of art and functional on the river.
Today we feature angler Hans Solie from Yakima, Washington. His home river is the Klickitat and he prefers fishing it in the late fall season.
Fly Name: SEATTLE SEAHAWKS
Hans has been fly fishing and tying flies for 49 years. Growing up in Everett, Washington, Hans idolized other humble, professional anglers like Al Knudson, Walt Johnson and his own father. When Hans had the opportunity to see spey flies from Syd Glasso, he states, “[they] changed how I looked at steelhead fly tying and [this] still has an influence on my fly tying today.”
Recently, Hans has been focusing on intruder-type steelhead flies. “I have tried a lot of different colors and really like blue and chartreuse for eastern Washington rivers like the Klickitat and Wenatchee,” states Hans. This winter a fly with this similar color combination won him second place in the Swing the Fly Winter Fly Tying contest. Like, many anglers, Hans still learns new things that he can apply toward creating his next fly every time he is on the water.
The Soul River Runs Deep retail space is one of convergence, where you find rivers of collaborative craftsmanship, artisans, and passionate creativity that naturally align with Soul River’s mission to connect the outdoor riverbanks to the urban lifestyle. Art & design is one of nature’s indelible marks of time, many of us are able to tap into what she reveals to us and form creative artistic replications! Diana Schreiber of Portland’s locally-owned Moss Jewelry, is one of these artists who seizes the opportunity authentically handed to her by Mother Nature and creatively designs hand-crafted, generational masterpieces. Moss Jewelery earrings are sold in our boutique – each set intentionally chosen and hand-crocheted by Diana herself. Prices vary and styles cannot be replicated so hurry and pick up your uniquely-designed pieces before they go!
MOSS Handmade was borne out of a love for crafts and traditions passed down. It is a study in contrast, a marriage between hard and soft elements, fabric and metal. It is finding new expressions out of the old. It is rooted in the belief that things are made beautiful by the stories behind them and the love that goes with making them by hand.
“About the designer….
Diana Schreiber was born and raised in Quezon City, Philippines before immigrating to the USA in 2000. She majored in Fine Arts in the the Philippines and later graduated with a degree in graphic design from the Art Institute of Portland. She inherited her mad crochet skills from her paternal grandmother and her sense of style from growing up in a house full of women. She is fascinated with vintage fabric, miniature objects and heirloom jewelry. She is based in Oregon where she lives with her beautiful daughter, Mayumi, in a house full of books.
Moss jewelry line can be found within Soul River space.
Visit us at 1926 N Kilpatrick Suite B Portland, Oregon 97217
So when you’re sitting by the river that you love you smell the scents of that river…and you wish you can take those scents with you. Soul River (Chad Brown) has created and captured the scents of four unique rivers located in the Pacific Northwest. Soul River Scents are hand crafted and soy-based and they instantly envelop your senses as if you’re sitting right at the river bank. The Deschutes River scent burns a warm nostalgic sage, while the Metolious River scent will immediately transfer you there with it’s cedar notes. The Yakima River scent burns a warm, smoky scent of campfire and, finally, the McKenzie River scent portrays the herbal essence of a warm day, riverside. Soul River Scents can be found, smelled, and purchased only in our retail space [on our website – TBD.]
Our Soul River scents are available in store and we can ship! To inquire you can email me about shipping or call. email Chad@soulriverrunsdeep.com
Phone 503 954 7625
Soul River Scents comes in ( 5oz – 12.00 and 8oz – 19.50)
On July 31st many Soul River and Team NCO friends came out for the soft opening of the new Soul River Runs Deep retail space. The support of friends is truly a humble experience and made for a nice, authentic evening. Soul River was very well received and is lucky to have a deep, rich support. Thank you to everyone who came out and if you were unable to attend, we invite you to stop by anytime. Soul River’s doors are open to everyone and we hope to see you soon! We have an awesome space and it is ready to be shared. Soul River Runs Deep offers a unique lifestyle as a boutique space with a “trails to cocktails”, “riverbanks to boardrooms”, or “aquatic life to street life” mentality. We are a haven for anglers and also act as an incubator embracing our next generation of diverse outdoors people. We engage minds with conscious conservation and entertain wild river stories all while sipping on locally-crafted kombucha and offering variety of lifestyle products. Products offered extend beyond the artistically designed Soul River apparel and include artisan organic soaps, custom-tied flies from anglers all over the world, hand-crafted shaving kits made of antler and wood, Loop rods and reels, fly fishing classes, and registration for guided trips along local rivers with The Evening Hatch owner Jack Mitchell. If you’re in the Portland-area please stop by and experience Soul River. We are nestled in the Kenton area of North Portland.
FOR IMMEDIATE RELEASE
Info: www.SoulRiverRunsDeep.com | Office: 503.954.7625
Portland, OR: Soul River/New Currents, Outdoors and the US Fish and Wildlife are teaming up with other area vendors to organize a fun-filled, family-friendly outdoor music event, Celebration of Wild Steelhead.
The event promotes ethical and respectful fly fishing and the conservation of Wild North American Steelhead with music, fly fishing workshops, conservation booths, and other exciting activities. This legendary species’ habitat along the western coast of North America is being threatened by outside forces and as a result the steelhead populations are being destroyed. This community outreach event encourages the community to come together to learn more about this iconic species and how we can come together and save them from extinction. Local businesses are reaching out to share the sport of fly fishing with inner city youth, veterans groups, and new generations to share responsible practices to fish respectfully and minimize angler’s footprints. There will be free fly fishing instructional workshops that cover fly casting, fly tying, responsible practices, as well as conservation seminars. By teaching new anglers the values of responsible fly fishing we can ensure the future of wild steelhead and the river ecosystems. Soul River will also be giving out free beginner fly rod kits to youth in attendance (quantities are limited.)
The celebration kicks off Sunday, September 7th at 1pm in Peninsula Park. Live reggae/blues performance is by the local band The Rising Buffalo Tribe. This event will continue until 8pm. The event is free and open to the public. Celebration of Wild Steelhead encourages the participation of youth groups and families to promote safe, responsible, and respectful fly fishing to a new generation of environmentally conscious anglers while teaching the community about their impact on the environment.
Portland-based Soul River Runs Deep is launching a unique, one of a kind lifestyle boutique with intention to transition the passion of an angler on the wild river waters into everyday urban life. In essence, “trails to cocktails”, “riverbanks to boardrooms”, and “aquatic life to street life”. Soul River’s space provides not just a haven for anglers but also acts as an incubator embracing our next generation of diverse outdoors people. We sit nestled in the North Portland Kenton neighborhood, intertwined into a tight-knit community brimming full of small businesses and quaint residential streets to stroll. We are strategically planting our roots in Kenton because of the accessibility by bus and MAX lines, bikes and cars (we are less than ½ mile off Interstate 5) targeting all people – from the youthful hipster to the expert angler to a family of five – we welcome all! We desire to engage minds with thoughts of conscious conservation, big fish stories and entertain wild river stories all while sipping on locally-crafted kombucha and offering variety of lifestyle products. Products offered extend beyond the artistically designed Soul River apparel and include artisan organic soaps, custom-tied flies from anglers all over the world, hand-crafted shaving kits made of antler and wood, Loop rods and reels, and registration for guided trips along incredible Pacific Northwest rivers with The Evening Hatch owner Jack Mitchell. You can find your own Soul River within the retail space anywhere from a beginners interest (with ongoing offerings of workshops about fly tying, casting, and conservation) to the most advanced angler. Soul River provides an authentic and unique experience of lifestyle and fly fishing! Come by and check us out! See attached flyer!
Portland, OR: U.S Fish and Wildlife and Soul River /NCO are teaming up with other area vendors to organize a fun-filled, family-friendly outdoor music event, The Celebration For Wild Steelhead.
The celebration promotes ethical and respectful fly fishing and the conservation of Wild North American Steelhead with a fun filled day of music, fly fishing workshops, conservation, and other exciting activities. This legendary species’ habitat along the western coast of North America is being threatened by outside forces and as a result the steelhead populations are being destroyed. This community outreach event encourages the community to come together to learn more about this iconic species and how we can come together and save them from extinction. Local businesses are reaching out to share the sport of fly fishing with inner city youth, veterans groups, and new generations to share responsible practices to fish respectfully and minimize angler’s footprints. There will be free fly fishing instructional workshops that cover fly casting, fly tying, responsible practices, as well as conservation seminars. By teaching new anglers the values of responsible fly fishing we can ensure the future of wild steelhead and the river ecosystems. Soul River will also be giving out free beginner fly rod kits to youth in attendance. (Quantities are limited)
The weekend celebration kicks off Sunday, September 7th, 2014 at 1:00pm in Peninsula Park where there will be instructional workshops, giveaways, and a live reggae/blues performance by The Rising Buffalo Tribe. This event will continue until 6pm.
The event is free and open to the public. The event encourages the participation of youth groups and families to promote safe, responsible, and respectful fly fishing to a new generation of environmentally conscious anglers while teaching the community about their impact on the environment.
We will be giving 100 flyrod beginner kits out to 100 youth from various organizations through the portland city.
Assist in the development and application of an environmental stewardship ethic for our society, based
on ecological principles, scientific knowledge of fish and wildlife, and a sense of moral responsibility.
Guide the conservation, development, and management of the Nation’s fish and wildlife resources.
Administer a national program to provide the public opportunities to
understand, appreciate, and wisely use fish and wildlife resources.
Thank you to the U.S. FISH AND WILDLIFE for backing Soul River/New Currents, Outdoors in our pursuit to reach community youth and veterans! By taking these two groups into the outdoors and providing the means (from gear to logisitics), these expeditions become not just another outing, but an opportunity to expose new minds to Mother Nature. We use fly fishing as an opportunity to learn, heal, and act as a vechicle to explore art, science, self awareness and respect, not only to Mother Nature and ourselves, but to others around us.
Thank you U.S. FISH AND WILDLIFE for your support of Angler’s Quest, May 30th to June 1st on the Hoh River in the Olympic National Forest. Your continued support is appreciated and aligned with the mission of SR/NCO in helping us bring new minds into the oudoors and reconnecting each participant back to nature.
We want to also give a big THANK YOU(!) to our partners and sponsors – Tualatin River Valley Wildlife Refuge, LOOP USA, Sierra Club, City of Vancouver Parks & Recreation, Scientific Anglers, Costa Eyewear, SKOUT Organic, Sea Run Pursuits, EvolTwin Printing & Education Recreational Adventures
Just as the saying goes, it still rings true that it takes a village of unselfish souls to make a change in the heart and mind of a single youth. Just as the Soul River Runs Deep logo and brand embodies a brand of art, design, humanity, and fly fishing, behind the shield of the NCO logo stands the humanity mission and responsibility of accessibility for all people – no matter what your age, race, creed, ability, or gender is. Anglers and friends of the river and ambassadors of Mother Nature traveled over 252 miles north to the Hoh River in the Olympic National Forest bringing with them nothing but passion, heart, knowledge, and guidance to inspire new minds. Participating youth and veterans came from Portland, Oregon and Vancouver, Washington to share in the one mutual love and spirit we have – fly fishing! The group was a beautiful tapestry and representation of diverse backgrounds, from ethnicity to socio-economic status to gender identity. The art of fly fishing is a lifestyle guided by the rivers we fish and the outdoors we respect. It’s a way to live by when shown through the eyes of an angler who reveals secrets and imparts wisdom through science, humanity, responsibility, art, respect, and consideration. The art of fly fishing goes deeper than the water’s surface with many layers that probe a child to smile and cause an adult to rethink their own thought in how they see the world.
Professional anglers from various walks of life gave a service to 18 youth and veterans in a way of exposing them to the wonder of the outdoors, teaching many facets and multiple layers of fly fishing. Participants learned and soaked up the ideals of what fly fishing is all about on many intimate levels and in an unconventional approach. Our main focus was be authentic and do our best to make change one soul at a time by being a friend and providing an equal share of learning opportunities. And that is what we have successfully done! It was an honor to be in the presence of Mother Nature’s theater (spotting bald eagles and being in the presence of a herd of elk in our camp), as well as with friends on the water and at the base camp who committed/gave their time to selflessly serve and teach new minds as ambassadors of the outdoors. There are no celebrities here, no rewards, no paycheck, and no award of the year! Just anglers, youth and veterans! Precisely what NCO by Soul River Runs Deep is all about! This outing was a huge success and there are many more to come!
We want to give a big THANK YOU(!) to our partners and sponsors – U.S Fish & Wildlife, Tualatin River Valley Wildlife Refuge, LOOP USA, Sierra Club, City of Vancouver Parks & Recreation, Scientific Anglers, Costa Eyewear, SKOUT Organic, Sea Run Pursuits, EvolTwin Printing & Education Recreational Adventures
Having the opportunity to speak to a group of directors within the Department of Fish and Wildlife at the Wild Life Refugee was an awesome experience and to have the opportunity to share some thoughts I have about our younger generations especial our inner city youth.
“Some people want it to happen, some wish it would happen, others make it happen”
Rooting young souls into the outdoors has been a hot topic of conversation over the past few years. Some people want it to happen…Most people have identified this as a need but have failed to address why this is so important and how it can best be done. It has been widely accepted that finding common ground in the outdoors can strengthen groups and communities but connecting this need and the actions required for it to happen is stagnant. Some wish it would happen…While there has been much discussion in forums and workshops, little action has been taken. This is why the outdoors needs Champions.
Champions are people who make it happen. Champions don’t conform to traditional structures, they are untamed with the focus and drive necessary to inspire and they have the heart and commitment to take on the responsibility to lead. Champions take a stand with little concern for other’s judgement or personal failures. They have the spirit to take charge and shape minds with their actions.
Soul River is committed to the concept of Champions – the outdoor warriors who lead by example, take stewardship of their community and the environment, and inspire young souls to explore the outdoors.
If you’re wondering why I used a quote from Michael Jordan, it is because youth today identify success with the Michael Jordans, the LeBron Jameses, the Dr. Dres, and the Kanye Wests –media superstars, those who have surpassed their profession to become household names, cultural icons. So how do we transfer the same desire, energy, interest, and passion young people cultivate for media sensations to the outdoors? We create champions of conservation. We must glorify these outdoor champaions with the same intensity as we glorify these media superstars. We do that by finding and connecting with community leaders who are the ones making it happen right now. We glorify conservation superstars, the new champions.
Who are the champions that you know in your community?
How do we actively engage youth to pursue careers in conservation? We have to expose them to the accessible resources (i.e., your local Wildlife Refuge, professionals who represent conservation and outdoor advocacy, etc.)
How does the champion find the teachable moment with youth? As we do outings, the number one question should be ‘What do you want to be when you grow up?’ When the youth says, ‘I want to be a doctor’, we as adults and outdoor industry leaders, our response should be an opportunity to redirect that into something associated with conservation and the outdoors – ‘Do you want to be a veterinarian? A marine biologist? A Wilderness Medical Technician?’ That provides the child with more information that forces them to think about the profession in the outdoors. (This becomes the leader’s “teachable moment”.)
Some people want it to happen, some wish it would happen, others make it happen. This is one opportunity and small step to discover who your local champions of conservation are who can help root young souls into the outdoors.