FOR IMMEDIATE RELEASE
Info: www.SoulRiverRunsDeep.com | Office: 503.954.7625
Portland, OR: Soul River/New Currents, Outdoors and the US Fish and Wildlife are teaming up with other area vendors to organize a fun-filled, family-friendly outdoor music event, Celebration of Wild Steelhead.
The event promotes ethical and respectful fly fishing and the conservation of Wild North American Steelhead with music, fly fishing workshops, conservation booths, and other exciting activities. This legendary species’ habitat along the western coast of North America is being threatened by outside forces and as a result the steelhead populations are being destroyed. This community outreach event encourages the community to come together to learn more about this iconic species and how we can come together and save them from extinction. Local businesses are reaching out to share the sport of fly fishing with inner city youth, veterans groups, and new generations to share responsible practices to fish respectfully and minimize angler’s footprints. There will be free fly fishing instructional workshops that cover fly casting, fly tying, responsible practices, as well as conservation seminars. By teaching new anglers the values of responsible fly fishing we can ensure the future of wild steelhead and the river ecosystems. Soul River will also be giving out free beginner fly rod kits to youth in attendance (quantities are limited.)
The celebration kicks off Sunday, September 7th at 1pm in Peninsula Park. Live reggae/blues performance is by the local band The Rising Buffalo Tribe. This event will continue until 8pm. The event is free and open to the public. Celebration of Wild Steelhead encourages the participation of youth groups and families to promote safe, responsible, and respectful fly fishing to a new generation of environmentally conscious anglers while teaching the community about their impact on the environment.
Portland-based Soul River Runs Deep is launching a unique, one of a kind lifestyle boutique with intention to transition the passion of an angler on the wild river waters into everyday urban life. In essence, “trails to cocktails”, “riverbanks to boardrooms”, and “aquatic life to street life”. Soul River’s space provides not just a haven for anglers but also acts as an incubator embracing our next generation of diverse outdoors people. We sit nestled in the North Portland Kenton neighborhood, intertwined into a tight-knit community brimming full of small businesses and quaint residential streets to stroll. We are strategically planting our roots in Kenton because of the accessibility by bus and MAX lines, bikes and cars (we are less than ½ mile off Interstate 5) targeting all people – from the youthful hipster to the expert angler to a family of five – we welcome all! We desire to engage minds with thoughts of conscious conservation, big fish stories and entertain wild river stories all while sipping on locally-crafted kombucha and offering variety of lifestyle products. Products offered extend beyond the artistically designed Soul River apparel and include artisan organic soaps, custom-tied flies from anglers all over the world, hand-crafted shaving kits made of antler and wood, Loop rods and reels, and registration for guided trips along incredible Pacific Northwest rivers with The Evening Hatch owner Jack Mitchell. You can find your own Soul River within the retail space anywhere from a beginners interest (with ongoing offerings of workshops about fly tying, casting, and conservation) to the most advanced angler. Soul River provides an authentic and unique experience of lifestyle and fly fishing! Come by and check us out! See attached flyer!